Should Travel Websites Display Weather Updates?

Should Travel Websites Display Weather Updates?

As a website operating in the travel and holiday space, you may wonder if a live weather feed for your destinations is a good investment.

According to latest research, displaying weather on your travel site can generate a surge in new traffic, and keep visitors returning even after they’ve booked their trip.

A major study found that 73% of tourists had checked climate info for their holiday destinations prior to departure, stating that it was an important factor to get them excited. Moreover, 72% say that the weather is now a more important factor than good food or a great location when deciding upon their holiday destination. In short weather information will attract more visitors to your site and engage them more deeply.

It also appears that weather updates are a perfect way to re-engage with visitors after they have booked their trip. A recent report by The Independent states that 45% of holidaymakers go online daily to check the weather prior to their holidays.

This represents a huge potential market for post-booking, pre-departure offers. Value added services such as hotels, insurance and car hire can be promoted. Alternatively, this traffic can be monetised in other ways – through PPC or campaign advertising, or through sponsorship deals.

If you don’t have latest weather information on your website then you risk losing valuable traffic – and the aforementioned revenue opportunities that come with it – to your competitors. When you look at the facts, implementing weather content seems like a no-brainer.